After launching the new Nano 2012 in November 2011, Tata Motors is now looking at expanding its dealership network in Tier III and Tier IV towns where it currently doesn’t have any presence. The expansion is being planned in the light of the falling sales and the company expects to boost sales by reaching out to prospective buyers in new regions.
Tata Motors also has 80 dedicated dealerships for the Nano and by March 2012 it plans to increase the number to 300. The company is conducting extensive scanning of the regions where it may set up the Nano exclusive dealerships. Including these excusive dealerships, the Nano is being sold at 704 outlets across India.
The Tata Nano is facing low sales when compared with the sales from 2010. In the month of November 2011, the company sold 509 units of the car in comparison to 6,401 units sold in November 2010. The annual sales for the car have come down by 3 percent since 2010.