The price war for cars these days has turned out to be as close to and as intense as cola wars. MSIL’s Dzire, which replaces the entry-level sedan Esteem, is worded to be priced at 5.2-5.4 lakhs for the base diesel variant which is substantially lower than Mahindra-Renault Logan’s 5.6 lakhs.
The prices of Dzire, if true, will come as a blow to Tata Indica Dicor too, which is currently the cheapest sedan in the market. Dzire’s petrol variant might well be in the 5-lakhs’ band. The car might also be laced with features which are not available in the other cost-crunched models like Logan or Indigo and might have advanced safety features in the higher end trims of Dzire.