The newly launched Maruti Alto 800 by Maruti Suzuki India has posted 21,200 bookings within a week after its launch on October 16, 2012. The country’s largest car manufacturer launched the new small car with the aim of boosting sales for the ongoing festival season in October and November 2012. A total of 7,000 units of the car model have already been sold.
Mayank Pareek Chief Operating Officer (Marketing & Sales) Maruti Suzuki India stated the company has witnessed a 15 percent increase in the overall bookings of cars in the current festival season in 2012 in comparison to the festival season in 2011.
The company had opened bookings for the new car model in September 2012 prior to its launch and had received more than 10,000 bookings for the Alto 800 before October 16, 2012. The company is also focusing on the rural market as part of which 50 mega camps have been held for the display and sales of the new Alto 800.