To welcome in the New Year, American car maker, Chevrolet, has partnered with Facebook, to inspire its valued customers in finding new roads to further strengthen its customer relationship. This digital association between the car maker and the social media website has designed a distinctive digital platform that will engage consumers and encourage them to participate in an exciting resolutions challenge. Because the car maker believes that many people quit their resolutions very early in the year, the new campaign will see Chevrolet identify five influencing achievers around the globe and chronicle their inspirational journey of achieving their New Year resolution.
The program hopes to leverage the most innovative storytelling platforms available today including 360° video, virtual reality and a special messenger ‘bot’. The digital campaign will also incorporate the new messenger Bot technology – Chevrolet Co Driver, which further intimates the viewers to subscribe and share their new year’s resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions. This seems like a very interesting marketing gimmick from Chevrolet, but nonetheless it seems like it’s for a good cause. In 2016, Chevrolet India conducted a variety of similar social media campaigns.