Ford Motor Company owned Volvo Car India (Volvo) said it has plans to strengthen the dealer network and sell around 400-500 in India by the end of the fiscal year. It would also launch 2-3 new models in future.
Volvo currently sells sedan S80 and SUV XC 90 in India.
Speaking to the press Mr. Paul de Voijs, MD of Volvo Car India said “In addition to our dealers in Delhi, Mumbai and Chandigarh, we will soon have our dealers in Hyderabad, Bangalore, Cochin and Pune. Our target is to sell 400-500 cars by the end of this fiscal,”
The company gifted the Rs 44-lakh sedan S80 to the Olympic gold medalist Abhinav Bindra. Mr. Bindra’s father A S Bindra was the first customer of Volvo in Punjab when he purchased the XC 90.
Volvo has 10 cars in its portfolio at the moment is looking at launching 2-3 new models in future after testing and seeing the market response in India, where it has so far sold 100 cars after its launch less than a year back.
Mr. Voijs said the company also has plans to aggressively target the communication with the potential buyers directly, marking a “shift from advertising”.
Volvo would take a decision on putting up an assembly line after about a year when the company would have tested the market,