Tata Nano, the small car by Indian car manufacturer Tata Motors has been awarded as the Most Trusted Brand by the Trust Research Advisory (TRA) in the Brand Trust Report, India Study – 2013. The small car won the award along with 1,100 Most Trusted Brands from 211 categories.
The report by TRA also identifies the small car as India’s Most Attractive Brand in the hatchback category. Ms. Delna Avari Head- Marketing Communications Passenger Vehicles Tata Motors commented that the carmaker is honored to have received the award. She added that these awards showcase how the quality and values of the Nano are being recognized and appreciated by the customers.
Ms. Avari also stated that the repositioning of the Tata Nano further helped the automaker to build better customer connect through effective communication campaigns and strong marketing strategy which helped it gain the trust of the customers.