Royal Enfield has just introduced its popular Classic 350 motorcycle in three Redditch series variants – Redditch Red, Redditch Green and Redditch Blue. These variants have been inspired by the paint schemes from the 50s-era RE motorcycles that were produced in Redditch, UK – the birthplace of Royal Enfield motorcycles. In the 1950’s, Royal Enfield motorcycles were manufactured in its pre-world war era factories in Redditch, a needle making town located fifteen miles south of Birmingham in UK.
The Royal Enfield Classic introduced in 2008 is designed on the lines of the J2 and is a tribute to the retro look of British motorcycles in the post World War II era. Although the Redditch plant stopped producing motorcycles in 1967, its effect on the look and feel of a Royal Enfield motorcycle is still distinct even today. “Apart from the new colous from the 1950’s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram, first used in 1939 on the prototype of 125cc ‘Royal Baby’, a 2-stroke motorcycle. The use of the original Redditch monogram makes the Redditch series more special as it revives our association with the motorcycles produced out of Redditch in that era.” added Rudy, head of Royal Enfield. The motorcycle will be available at an on-road price of Rs 1.57 lakhs ex-showroom Mumbai.