With the 2008, Peugeot capitalises on its expertise, acquired with the success of the award-winning 3008 Crossover, to create an innovative vehicle for the B segment. Set to go on sale in the UK in the late summer (with the order book opening in June), 2008 builds on the product offensive successfully initiated by the 208, with 20,000 orders in the UK in its first six months on sale.
The new crossover by Peugeot is the first vehicle produced by the Marque that was designed and developed simultaneously by several international markets. With its worldwide objectives, the 2008 thrusts the Brand into a new dynamic, in line with its strategy of developing its crossover range and attracting new customers.
An innovative concept
In a world constantly evolving and increasingly urban, a new generation of customers is emerging. Eager to always be on the move; they feed on dynamism. Agile and diverse, on every continent, they are looking for products which reflect their personality.
“In the 2008, the Marque has the vehicle that will secure its leadership in the segment in Europe and which will win new customers in Asia and Latin America.”
Maxime Picat, Director General of Peugeot