Nissan Motor Co., on November 1, 2011 announced that Infiniti’s new global headquarters will be located in Hong Kong. The decision is seen as a part of Nissan’s six-year mid-term business plan (Nissan Power 88), under which the company wants to boost Infiniti’s global sales to 5,00,000 vehicles per year.
The brand’s new headquarters will be co-located with Nissan Global Company Limited (NGL), and will cater to the demand arising out of China and other fast-growing Asian markets.
Mr. Andy Palmer, Executive Vice President, Nissan Motor Co. Ltd. stated, “As Infiniti grows its presence in the global luxury markets of North America, Europe, China and South East Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters.” The office is expected to become operational by April 2012 and will employ a staff of 100 people and will also complement the company’s global headquarters operation in Yokohama, Japan.