Tata Motors has finally launched its cool new hatchback, the Tiago. The car was initially named the Zica, but the name was changed to Tiago soon after. With cutting edge design, technology and driving dynamics to create new segment benchmarks in the industry Tata has priced the Tiago at a starting price of Rs 3.20 Lakhs, ex-showroom, New Delhi, which is very aggressive pricing. The car was designed with inputs from the Pune, UK and Italy design studios, and therefor has an appealing exterior design and a dynamic silhouette to emphasize the compact look and sharp design.
The new 3-dimensional ‘T’ Logo is placed in a semi vertical position on the signature hexagon grill, giving it a bold, expressive face with a confident, agile stance. The interiors have also been crafted for a premium feel. The geometric texture accented with chrome handles, knitted fabrics, colour harmony, layered design theme with a dual tone interior, customisable air vents, premium graphics on the fabric and body hugging seat bolsters all give it an upmarket, inviting feel. The TIAGO will be available in petrol and diesel variants with two new engines – Revotron 1.2L (petrol engine) and Revotorq 1.05L (diesel engine). These have been indigenously developed by the company and globally benchmarked for a refined road performance. Both these engines have been designed and programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode that has two drive mode – City and Eco.
Tiago also gets safety features that include dual front airbags, advance 9thgeneration ABS with EBD and corner stability control, rear parking sensors with display on infotainment screen and energy absorbing body structure for superior safety. Recognising the dynamic consumer world with increasing need for connectivity, Tata have fitted the Tiago with an infotainment system designed exclusively by Harman. The car comes with new segment-first applications like the Turn-by-Turn Navi app and the Juke-Car app.