India’s leading SUV manufacturer Mahindra & Mahindra (M&M) has launched the Executive edition of the Verito mid-size sedan at a price of Rs 7,75,000 (ex-showroom Delhi). With the launch of the new car edition, the automaker is targeting the customer profile that includes corporate executives, professionals and businessmen and offering them a premium car model.
Among the premium offering as part of the Executive edition of the car model, the carmaker offers alloy wheels, body decals and Executive edition badge on the outside. As for the interiors, the premium car includes an entertainment system with integrated bluetooth and a touch screen navigation system.
According to Mr. Pravin Shah Automotive Division Chief Executive Mahindra & Mahindra, the features offered by the Verito premium car model have been implemented as per the customer requirements and aspirations for a stylish sedan. The carmaker expects to boost its sales with the launch of the Executive Edition of the Verito.