American car makers Ford have became the first auto manufacturer to launch a Vehicle Personalisation Centre in India. This will enable new EcoSport buyers to customise their urban SUV. The centre will offer a host of superior quality, premium vehicle personalisation options to give Ford customers the ‘power of choice’. Located in the vicinity of Ford India’s Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet.
The centre will be equipped with 19 ergonomically designed modification bays operated by Ford’s trained technicians to deliver the level of trust and quality expected from Ford vehicles. The initial offerings include a Spare Wheel (Cover) Pack for all EcoSport variants, Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims, and a Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims.