EV makers should follow the Cadillac approach

The problem that many people face when deciding to buy an electric vehicle is whether or not they can manage to charge their car in time. American car maker Cadillac has just come out with their latest EV called the Cadillac ELR, and thankfully the company has taken a smart approach to ensure customer need not worry about home charging facilities.

Cadillac-ELR

Cadillac is offering a complementary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.  “The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market.”

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