BMW India, the Indian subsidiary of the German luxury car manufacturer BMW has launched the 1 Series M Performance Edition in the Indian car market. The special edition comes in limited numbers totaling 111 units for the Indian car market and will only be available till July 25, 2014.
The limited edition luxury car model gets upgrades such as a black front grill, BMW M aerodynamics, performance rear spoiler with fins, performance racing stripes and M Performance branding on the exteriors.
The car model has been launched by the automaker in order to boost its sales in the Indian luxury car segment which is currently witnessing a significant competition among leading luxury car makers such as BMW, Audi and Mercedes Benz.