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Skoda India launches “If You Drink, We Drive” initiative

Skoda Auto India, the Indian subsidiary of the Czech auto manufacturer wholly owned by the Volkswagen Group has initiated a “If You Drink, We Drive” program to enable its customers to watch and enjoy games in various clubs and restaurants in Mumbai. The program will commence from April 27 and will go on till May 27, 2012.

The program will include an exclusive chauffeur service to the Skoda customers for a drop to home from the club or restaurant and will be available only to those customers who will be driving their Skoda cars to the venues.

The customers will be provided a chauffeur after due verification of the customer. Mr. Kamal Basu Head (Marketing) Skoda Auto India stated that the initiative by the company will enable the customers to enjoy the games and matches at restaurants and clubs with the security of a chauffeured drive back home.

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