Head of Audi India Mr. Joe King, said “while Audi has exhibited stellar sales performance in 2013 and in the first quarter of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalized prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive.”
Audi achieved a hat-trick of Best-ever sales in India in the first quarter of 2014. Audi India grossed sales of 1404 units in March 2014, its highest in a month in India, recording a 18 percent growth year-on-year (March 2013: 1104 units). Audi also registered its best ever quarterly sale of 2740 units (Jan-March 2014) and its best ever Financial Year Sales of 10126 units (FY13/14) – the first for a luxury car manufacturer in India.