At the recently concluded Geneva Motor Show, Tata Motors was one of the most talked about car makers thanks to its RACEMO sports car that will be launched in India soon. It seems that the concept vehicle took the world by storm and Indian customers were very interested. Following up on the success of the concept, Tata is now launching a specialist car manufacturer brand by the name of JT Special Vehicles. This is a 50:50 joint venture with Jayem Automotives, for the development of special performance vehicles based on the latest series products. As part of the agreement, both Tata Motors and Jayem Automotives will work towards performance enhancement and appearance of series vehicles to offer an exciting and innovative range of niche aspirational products for the passenger car customers.
Announcing this JV, Guenter Butschek, CEO and Managing Director, Tata Motors, said, “We are delighted to partner with Jayem, a brand known for its capabilities in concept creation and prototyping of special performance vehicles. This partnership is a step towards creating long-term relationships as a part of our transformation journey and to bring more exciting performance variants to our product range”. JT Special Vehicles will develop a range of performance vehicles in a phased manner at a dedicated line, currently being explored at Coimbatore. With all processes including design, precision machining, assembly, and testing facilities driven under one roof, this facility will aim to deliver the next level of personalization and enhanced performance with agility and efficiency.