India’s largest car exporter has started a new program – ‘Sketch the I’ where it encourages schoolchildren across India to ‘Sketch the i’- an educational program aimed at creating safer drivers in the future by targeting today’s school children. It would organize a series of school meets where students would be encouraged to present imaginative and interesting ideas on Road Safety.
On from 16th June, the program will continue till the 3rd Week of August, and will be organized at 3 levels – the school level, the city level and finally the all India competition. The final round of the competition will culminate in a national competition at Chennai in August 2008.
Through this program Hyundai aims to contact a total of 140,000 students targeting 250 schools in 14 different cities – Delhi, Lucknow, Chandigarh, Jaipur, Indore, Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, Guwahati and Cochin.
“Hyundai is committed to providing communities with the resources they need to create safer traffic environments on local streets. Through this program, we aim to educate children on road safety, and we hope they will be safer in the future, whether they are drivers or pedestrians,” said H S Lheem, Managing Director, Hyundai Motor India Ltd.
He further added, “The association with school children is all about innovation and ideas and given that road safety is a prime concern for us at Hyundai, it followed naturally that we should link the two. We are always looking for ideas on how to boost road safety and where better to look than among the youngsters, who are the most imaginative.”