Indian bike maker, Royal Enfield, and Happy Socks, a leading European brand for designer socks and men’s underwear, have come up with a special collaboration in the form of a limited edition, multi-product line capsule collection of apparel and accessories for men that include motorcycling jacket, sweatshirts, t-shirts, helmets and a series of socks and boxer briefs.The unique collaboration brings together two global, fun and evocative brands to celebrate the finest expression of ‘Pure Motorcycling’ in the form of Royal Enfield’s café racer – the Continental GT.
The collection inspired by the rocker cultural and café racing phenomenon from 1960s, celebrates the spirit of fun that is at the heart of both Happy Socks and the iconic Continental GT. As an ode to the collaboration, Royal Enfield has also created four limited edition Continental GTs, that will be displayed at Happy Socks exclusive brand stores in nodal cities like London, Stockholm, Copenhagen and Mumbai. Based on emblematic motorcycling graphic, Happy Socks and Royal Enfield have co-created fun contemporary designs, in form of this limited edition collection that allows you to ride in style. With strong patterns and effective colour combinations, the collection aims at converting everyday essentials into a colourful design piece that not just looks quirky but also involves high quality standards, craftsmanship and creativity. From checkered flags to the iconic Royal Enfield insignia, it’s a collection that allows one to ride in style and comfort. In the past Happy Socks has collaborated with popular international brands and personalities like Billionare Boys Club, Robert Rodriguez, Snoop Dogg, David Lachapelle, Adidas, Barneys New York, Wong Wong, Colette and Kesselkramer, Rolex art project and Manisha Arora, to name a few.
The line of limited edition apparel and accessories will only be available at Royal Enfield exclusive gear stores in Mumbai, New Delhi and Bengaluru; and also available exclusively on store.royalenfield.com.