Royal Enfield has announced the launch of its first pre-owned motorcycle store in Chennai called Vintage. The Royal Enfield Vintage Store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. It is designed for existing and potential Royal Enfield customers looking for quality tested and certified pre-owned motorcycles with optimum value a hassle-free experience. Vintage will also be a trusted platform for aficionados to own a piece of Royal Enfield legacy.
The Vintage store will only deal in Royal Enfield badged motorcycles and will have three lines of business. ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a thorough quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition. Motorcycles will be quality tested, refurbished and repaired at the hands of trained Royal Enfield technicians and certified with optimum value. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a thorough 92-point quality check, thereby guaranteeing quality assurance and reliability.