According to Rolls-Royce, 2013 was the fourth consecutive year that the car maker was able to set record sales by moving 3,630 units of their super luxury cars. These results confirm Rolls-Royce’s clear position as the world’s leading super-luxury brand. Strong sales growth was reported across the globe, with notable results seen in the Middle East (up 17%) and China (up 11%). Several countries recorded strong sales performances, including Germany, Japan, Qatar and Canada. Rolls-Royce sold motor cars in more than 40 countries worldwide, building on success in emerging markets such as Istanbul, Beirut, Lagos, Hanoi, Perth, Taichung, Queensland and Perth. However, China and the United States remained the most significant individual markets for Rolls-Royce Motor Cars followed by the Middle East.
The company’s portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupe and Phantom Coupe – and the Ghost family – Ghost and Ghost Extended Wheelbase. Demand for all variants was strong. The company’s new model, Wraith, was unveiled in March at the Geneva Motor Show to worldwide acclaim and the first customer cars were delivered during the fourth quarter. Wraith already has a strong order book.
Rolls Royce has successfully retained its position at the very pinnacle of the super-luxury market, maintaining segment leadership for motor cars selling above Euros 200,000 net. No other luxury brand sells as many cars in this segment as Rolls-Royce.
This year will also mark the 110 year anniversary of Rolls-Royce. Watch this space for more information.
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