Rolls-Royce Motor Cars announces the all new Rolls-Royce

Rolls-Royce Motor Cars has confirmed that it will develop an all-new Rolls-Royce. This car will be built on an all-new aluminium architecture specific to Rolls-Royce. The company considers this to be the most significant product announcement since the introduction of the Phantom in 2003.

Chief Executive of Rolls-Royce Motor Cars, Torsten Mueller-Oetvoes said, “I am proud to confirm that Rolls-Royce Motor Cars is developing an all-new, high-bodied Rolls-Royce designed to satisfy the contemporary, highly mobile lifestyles of our discerning clients around the world.  I am confident that this new Rolls-Royce will fully deliver on our brand’s promise of supreme luxury while at the same time being Effortless … Everywhere.  The journey towards this all-new Rolls-Royce begins now and we will keep our customers, enthusiasts and media informed of our progress along the way.”

Chairman of Rolls-Royce Motor Cars and Member of the Board of Management of BMW AG, Peter Schwarzenbauer said, “The BMW Group stands proudly behind this announcement.  The Group’s continuous investment into the Rolls-Royce Motor Cars brand is paying considerable dividends.  Rolls-Royce is the ultra-luxury cornerstone of the BMW Group’s premium brand strategy and we will continue to strongly support Rolls-Royce Motor Cars as it moves, confidently, into this new phase in its development.”

Historical sales:

Rolls-Royce regions by sales in 2014:

1. North America
2. Middle East
3. Europe
4. China
5. Asia Pacific

Largest markets in the world for Rolls-Royce in 2014:

1. United States
2. China, mainland
3. UAE
4. UK
5. Saudi Arabia

Super-luxury segment definition. Above Euros 200,000 net.