Mahindra & Mahindra on October 10, 2011, launched a limited edition of its Verito sedan called the Verito Executive. The sedan is priced between Rs. 5,95,000 and Rs. 7,09,000.
Speaking about the launch, Mr. Vivek Nayer, M&M’s Senior Vice-President (Marketing, Automotive Sector, commented that the launch of the new Verito Executive Edition is expected to add a premium status quotient to the sedan. He added that the Verito, known for propositions of space and mileage, will also offer premium interior and exterior features and will be available in two colours, pearl white and walnut brown.
The Verito Executive diesel variants bear a price tag of Rs. 6,94,000 (Diesel BS3) and Rs. 7,09,000 (Diesel BS4). The petrol variants on the other hand cost Rs 5,95,000 (BS3) and Rs. 5,99,000 (BS4).