Maruti Suzuki, the largest car manufacturer in India has launched a limited edition of the Ritz compact hatchback, namely the Ritz Elate. The carmaker expects the limited edition of the car model to push the sales of the hatchback.
Among the new features in the limited edition are a new body kit, new graphics on exterior as well as a Ritz Elate logo on the door panel. The interiors also feature new additions such as a 2-DIN Music System with speakers, new seat covers, an assistive reverse parking sensor, a new ambient lighting system and a new ergonomic neck cushioning.
The Ritz car model registers relatively lesser sales figures than the Swift hatchback in the same segment, even though it’s priced lower than the Swift. Hence, the new limited edition car model is aimed at getting more buyers for the hatchback.
Meanwhile, the regular model of the Ritz is available with attractive discount offers as well with direct cash benefits of up to Rs 30,000 and an added exchange bonus of Rs 35,000.