Maruti Suzuki, the largest car manufacturer in India is aiming for a double digit growth in its sales in the fiscal 2014-15. The carmaker is hopeful for the same on account of the several initiatives undertaken to boost its sales in India.
Speaking about these initiatives, Mr. Mayank Pareek Chief Operating Officer Marketing & Sales Maruti Suzuki India stated that the carmaker was able to foresee that the fiscal 2013-14 will be a tough year and thus increased focused on distribution and pricing. Other strategies implemented by the automaker with the aim of driving growth included car exchange initiatives, niche marketing, identifying demand for cars in rural areas and product innovation.
With rural initiatives such as the ‘R outlets’ and introduction of 7,800 Resident Dealer Sales executive (RDSE) in villages, the carmaker was able to increase its sales from 3.5 percent share in 2007 to 32 percent in the year 2014 in the rural sector.
On the dealer front, the automaker currently has 1,331 outlets including main outlets and Emerging Market outlets (markets with more than 100 cars) and is expected to double these figures by the year 2017.
The automaker also launched the Maruti Mobile Services (MMS) in 2013 to provide mobile servicing to car buyers. The service is currently being used by about 40,000 customers every month.