Maruti Suzuki bets on new cars for 45 percent market share in 2014-15

Maruti Suzuki, India’s largest car manufacturer is targeting a market share of 45 percent in the fiscal 2014-15. In line with this objective, the carmaker has set a target of 15 percent growth for its dealers.

The target for the 2014-15 is in contrast with the growth expectations for the fiscal which is 5-6 percent announced in the last quarter of the fiscal 2013-14. The carmaker plans to power this growth with a series of new car launches. These include the new Ciaz mid-size sedan, a light commercial vehicle and the S-Cross crossover/compact SUV.

Other than launching new car models in across various segments, the automaker will also be launching facelift versions of its existing car models such as the Swift hatchback, the DZire compact sedan, the Alto K10 and the Ertiga multi-purpose vehicle.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.