Mahindra rebrands its electric mobility business

Mahindra has recently rebranded its electric mobility portfolio as Mahindra Electric. Under the umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out its electric vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions mobility solutions. Further to the introduction of its electric car, the Mahindra e2o, the company has continued its electric ambitions with the launch of the eVerito, India’s first zero-emission, all-electric sedan. It has also showcased the soon to be launched e-Supro, an electric version of the Supro passenger van.

The company is expected to power some of its new and existing vehicles with the latest electric drivetrain technology from Mahindra Electric. It is a clear embodiment of Mahindra’s vision of the ‘Future of Mobility’ which includes the framework of Green, Connected, Convenient and Cost Effective vehicle technology. Arvind Mathew, Chief Executive Officer, Mahindra Reva mentioned, “As the pioneer of electric vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With the FAME scheme the Government has already set in motion a conducive environment and hence we expect a faster adoption of electric vehicles in the country. I am confident that progressive Government policies as well as speedy and adequate infrastructure development will enable us to embrace new technologies that are green and sustainable.”

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