Mahindra Two Wheelers Ltd. further consolidated its presence in the two wheeler segment in April 2011.
Mahindra 2 wheeler continues to grow and now has a market share of 39% in the 125cc scooter segment – a milestone achieved in just two years. The 125cc segment is the fastest growing segment in scooters as more and more consumers move to higher powered scooters due to the changing profile of the urban landscape and faster moving traffic.
The company’s sales for the month of April 2011 stood at 9558 units, an increase of 6% over the last year.
Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish Stallio creates a niche for itself in the motorcycles category.