Jaguar Land Rover, the legendary British car maker has opened up a new business division called Jaguar Land Rover Special Operations. This new division has been created to focus on meeting the increasing expectations of today’s most discerning and enthusiastic car customers. The Jaguar Land Rover Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering. Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance. A team of 150 Jaguar Land Rover specialists will be based at a new Technical Centre setup just for this division. The JLR Special Operations division is being led by John Edwards. Some of the products on offer will include high specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions. There will also be a range of bespoke commissions and an extended choice of colour and trim specifications and accessories. Heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts will also be available, and a new portfolio of branded goods that will engage with a wide audience of current and potential customers is also in the making.
Jaguar Land Rover Chief Executive, Dr. Ralf Speth, commented: “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”