Honda Cars India, the wholly owned subsidiary of the Japanese automaker Honda has launched a new limited edition of the Brio hatchback car model at a price of Rs 4,92,000 (Ex-showroom Delhi). The launch of the new Brio is aimed to boost sales in the current festive season.
The limited edition Brio features black interiors and revamped upholstery and marks its second anniversary in the Indian car market. Commenting at the occasion, Mr. Jnaneswar Sen Senior Vice President Marketing & Sales Honda Cars India stated that the car launch is expected to offer freshness and create excitement in the market.
Mr. Sen added that the Brio car model has sold a total of 54,095 units since its launch in 2011. Among other new features of the car are a door visor, a new exhaust pipe finisher, an illuminated side-step garnish and a back up sensor.