Harley-Davidson India inaugurated its first concept store in India – Warrior Harley-Davidson, Kolhapur. The inauguration of the store is a huge step forward towards the company’s ambition to expand its sales and service network pan-India. Warrior Harley-Davidson germinated from an idea to design a small store which accommodates all Harley-Davidson Customer Experience concepts in small forms. This unique concept store format is a platform for the brand to reach out to existing customer base in Tier III cities that do not have retail presence.
The concept store is designed to improve accessibility for sales and service requirements of Harley-Davidson customers residing in the city and outskirts and ensure that they get an opportunity to be part of H.O.G. events. The new store also serves as a great platform for motorcycling enthusiasts to interact and know more about the Harley-Davidson way of life. The launch of dealerships across the length and breadth of the country is testimony to Harley-Davidson’s efforts to get more enthusiasts into the fold of leisure motorcycling. The company has continuously been working towards bringing the brand closer to its existing and prospective customers, across Tier II and Tier III cities, looking for premium motorcycles. Enthusiasts will also be able to choose from a range of Harley-Davidson parts and accessories to customize their motorcycles as well as Motorclothes and merchandise.