General Motors forms new company to handle sales & marketing in India

General Motors said it has created a separate entity for its sales and distribution activities in India as a part of restructuring and realignment of the company’s corporate structure.
General Motors manufactures and markets cars under the Chevrolet brand in India, and as part of the restructuring and realignment of its corporate structure is transferring its sales, marketing and distribution activities to the new entity. All manufacturing activities will remain with General Motors (India) Private Limited.

Commenting to the press Mr. P Balendran, Vice – President GM India said that with GM’s operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our world-class products and services. The move would help GM improve planning, inventory management, transport management, timely delivery and maximise cost synergies. The restructuring exercise would also involve transfer of some employees, who were engaged in sales, marketing and distribution activities, to the new company.

GM India is expanding its sales points to 145 and service outlets to 160 by the end of this year. At present, it has a network of 122 sales points and 129 service outlets across the country.

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