General Motors has decided against launching its luxury brand Cadillac in India. GM India President and Managing Director karl Slym stated that despite a strong brand recognition in the country, the company has decided not to sell the Cadillac brand in India.
Mr. Slym told the reporters that the company currently wants to focus on Chevrolet “for which GM India had invested a fortune on building infrastructure like plants.”
Mr. Slym also added the automobile growth in India has of late has witnessed a slow down between 10-20 per cent due to rising interest rates compounded with soaring fuel prices. But despite the current trend, Mr. Slym said GM will grow double the industry rate. Using last year as an example to support his statement, Mr. Slym stated that while industry grew by 30 percent last year, GM India grew by 60 per cent.
For the Indian market GM plans to introduce five models including an LCV in all fuel variants in the next 18 months.