Ford India nearly tripled sales in February, achieving a 188 percent increase from the same time last year, driven by continued strong sales of Figo. Ford sold a total of 9,293 vehicles this February compared to 3,223 in 2010.
The Figo, which celebrates its one-year anniversary this month, continued to draw customers to showrooms and has sold more than 76,000 units since its launch. It has a unique distinction of being the most awarded and one of the fastest selling cars in the history of the automotive industry in India.
“The phenomenal Figo has taken Ford to a new level in India,” said Michael Boneham, president and managing director of Ford India. “Building on the Figo’s success, we are delighted to soon be offering our customers the all new global Fiesta, a premium sedan to India as part of our ever-growing product portfolio.”
“The stepped-up launch plan builds on the incredible consumer response to the Ford Figo, which in 12 months has transformed our presence in India and continues to attract many new customers to the Ford brand,” added Boneham.
The new globally acclaimed Fiesta’s arrival marks the first in a series of eight new global products that Ford plans to introduce in India by the middle of this decade. It will augment the current range of Fiesta vehicles in India, which remain an integral part of our product line-up.
In February 2011, the current Fiesta in India has been recognized as a leader in customer satisfaction in the mid-size segment according to the latest 2010 Total Customer Satisfaction (TCS) study. Ford’s other flagship product, the Figo was also named among the leaders in its respective category in this study. This comprehensive study conducted by TNS specialist division – TNS Automotive, covers 56 models with customer evaluations in the key areas of sales satisfaction, product quality, vehicle performance and design, after sales service, brand image, and cost-of-ownership. The TCS index score provides a measure of Total Satisfaction and loyalty a given model enjoys with its customers.
To further strengthen its service support, Ford India has been expanding its sales and service network across the country. The company’s dealer network has increased to more than 170 outlets in 100 cities across India.