Fiat Group Automobiles India unveiled the new Avventura – Contemporary Urban Vehicle (CUV) in a launch held at the Taj Palace hotel in Delhi on 21-October-2014. With price ranging from Rs. 5,99,064 to Rs. 8,17,065 (Ex-showroom Delhi), the car will compete with other compact SUVs in the Indian market such as the Ford EcoSport. It will be available in both petrol and diesel variants and has a fuel efficiency of 20.5kmpl in diesel and 14.4kmpl in petrol variants.
The Avventura is designed keeping Indian conditions and need in mind. The car will be produced at FIAT’s Ranjangaon plant in Pune and will be initially sold in India. Speaking on the launch Mr. Nagesh Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations said, “The Avventura showcases FIAT’s commitment to India to produce cars designed for India and manufactured for India. As per our 3 pillar strategy, we have strengthened our dealer network, after sales service and with our unique 2014 product portfolio we aim to become one of the most favoured car companies in India.”
Avventura which was unveiled globally at Delhi Auto Expo earlier this year comes with several new and innovative features like high terrain gauges, audio system with self-adjusting volume, fire prevention system prevents damage from inflammatory objects, smart airbags with early crash sensors, smart headlamps which remain on after you leave the vehicle, rear a/c vents, 60:40 split seats for extra room and solid metal backed seats to keep you safe in a crash. It also has high ground clearance of 205 mm to give a smooth ride, keeping Indian road conditions in mind.
| Variant | Price (INR) Ex-Showroom Delhi | |
| Petrol | 1.4 Fire Petrol Active | 5,99,064 |
| 1.4 Fire Petrol Dynamic | 7,05,066 | |
| Diesel | 1.3 Multijet Diesel Active | 6,89,065 |
| 1.3 Multijet Diesel Dynamic | 7,65,064 | |
| 1.3 Multijet Diesel Eemotion | 8,17,065 |
Avventura will be available at exclusive FIAT showrooms across country. FIAT has made remote parts of the country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighbourhood centres. FIAT has strengthened its presence in India by opening 125 exclusive dealerships in 98 cities across 24 states, which provides world class service to the customers. The company also provides a customer relationship manager to every owner of a FIAT car under its Amico program.