As part of its ‘Business Class’ commitment, Citroën is continuing to develop new strategies to help LCV customers operate their vans as cost effectively as possible. Thursday 1 September will see the launch of yet another initiative to achieve just that – Citroën LCV ‘Free Fuel for a Year’.
This innovative offer is targeted at the small business and owner/driver sectors, and is available to qualifying customers* acquiring a new Citroën LCV by outright purchase, Elect 3 Pro (PCP) or Hire Purchase (Instalment Credit) from 1 September**.
Scott Michael, Citroën’s Commercial Vehicle Operations Manager, commented; “In today’s tough economic climate, businesses need to make savings and the new Citroën LCV ‘Free Fuel for a Year’ scheme meets this key business need. It enables our business sector customers to not only benefit from some of the most fuel efficient LCVs on the market, but also to have their fuel costs paid for 12 months.
“Citroën LCV ‘Free Fuel for a Year’ customers will also be able to gain maximum advantage from their free fuel, thanks to the unique Citroën Trafficmaster Smartnav telematics package fitted as standard to Berlingo, Dispatch and Relay panel vans. This advanced satellite navigation package will enable customers to use their free fuel even more efficiently, making it stretch even further” Scott Michael adds.
Innovative campaigns, such as Citroën LCV ‘Free Fuel for a Year’, are enabling the Company’s 90-strong Business Centre network to succeed in its primary aim of significantly increasing LCV sales to the Small/Medium Enterprise (SME) sector. In the first seven months of 2011, Business Centres sold 81.7% of the 6,100 total Citroën LCVs acquired by companies in this sector.
Martin Hamill, Citroën’s Head of Commercial Vehicles and Business Sector, said; “Through the Business Centres, Citroën has enhanced its offering to the key small and medium sized businesses that are integral to the success of UK industry. We are able to treat them with the same level of professionalism that is offered to larger National Fleet customers, not only within the sales process, but for their aftersales requirements as well. This focus has lead to a significant year on year increase in sales to this sector of the market.”
Scott Michael concluded; “2011 has shown that Citroën is adopting the right LCV sales path. We are gaining SME business across the UK thanks to a combination of reliable, economical and competitively priced products, innovative offers on all of our LCVs and a dedicated network of highly professional dealers.”
*National Fleet excluded, Terms & Conditions apply.
**The value of the fuel in the Citroën LCV ‘Free Fuel for a Year’ offer equates to 10,000 miles based on the engine with the lowest mpg fitted in the customer’s chosen Citroën LCV model. The average cost per litre is based on the July 2011 AA Fuel Price Report. The value of the resulting amount of fuel will be provided to the customer on a Citroën branded prepaid debit MasterCard® card. MasterCard® cards are accepted at over 25million locations worldwide.