Mahindra Two Wheelers Ltd (MTWL), a part of the US $ 12.5 billion Mahindra Group, further consolidated its presence in the two wheeler segment in August 2011.
The company’s scooter sales for the month of August 2011 stood at 15,120 units. Total cumulative sales from April to August 2011 stood at 60,348 units, a growth of 11% over the same period last year when the sales stood at 54,388 units.
“We continue to sustain our growth momentum for our scooter brands in many key markets across the country,” says Mr. Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board.
The cumulative sales for the company have crossed a landmark figure of two and a half lakh units, with both the Rodeo and Duro scooter brands having a franchise of more than one lakh consumers across the country.
Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.