Mahindra after launching its new range of ‘Genio’ pick-up vehicles in India early in 2011 has now announced its plan to roll-out its international versions of the same ‘Genio’ model range.
The company has introduced certain modifications in the international Genio models, one of them being the 120 bhp 2.2 litre m-Hawk engine replacing the 75bhp m2DiCR engine that currently powers the Indian Genio range of pick-ups. The pick-ups will be introduced by the company in South America and Sri Lanka, followed by Latin America and Australia.
Dr. Pawan Goenka, President of Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd., stated, “This is a proud moment for all of us at Mahindra as it marks our very first global launch in India. Manufactured at our world class plant in Chakan, the Genio incorporates a high level of technological excellence, both in terms of power and styling. This next generation pick-up launched to much critical acclaim in India and is now all set to be marketed worldwide.”
Mahindra expects the pick-up to create a good market demand for itself owing to its strong built and added functionality.