Ford coming your way

Ford EcoSport in IndiaFord India is hitting the Indian market in 2012 really hard. Slated for an Indian release is the all new Ford Endeavour that is said to be bigger and look better than the current model. However, that’s not just it. The price will be raised by around Rs 5 lakh, and that is saying a lot. Another interesting vehicle will be the Ford EcoSport, a compact SUV for the Indian market. What Ford really needs to do is price the EcoSport well, and make sure they don’t market it as an MPV in the yeti segment. We all know when it comes to India an SUV needs to be big and carry its people, compact SUVs wont do well as we have already seen from the Skoda example with the Yeti – there was too much hype but not much to offer. On the other hand Ford is having a good year and are expected to have an even better year in 2012. So head down to the Delhi Auto Expo in 2012 and check out which Ford’s are coming your way – and make sure you ask for how much.

2 thoughts on “Ford coming your way”
  1. Indians not only need an SUV for carrying people the also need a SUV with:
    1.) good seat height
    2.) good mileage
    3.) less maintenance cost
    4.) and also A/T
    When u compare your wheel dont compare it with Yeti, compare it with Renault Duster because of its price tag and the above list mentioned even the sales and service network is very less in India but if u wana buy a Duster you have to wait for 6 months that is all the Indians want and duster is not a people carrying SUV it is a 5-seater.
    So while u come to India think about your competitors in the market do not go for heavy budget i.e Yeti is of 20lk , Duster is of 10lk people in India need an SUV like Renault Duster and MPV like TOYOTA Innova.

    THANK U

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