Tata Nano has been crowned as the Most Trusted Brand in annual study The Brand Trust Report, India Study – 2013. Trust Research Advisory (TRA), India’s foremost research agency on Trust has released The Brand Trust Report, India Study – 2013.
The Brand Trust Report – India Study 2013 lists 1,100 Most Trusted Brands from 211 categories from among the 19,000 unique brands generated in the study. After a quick makeover this year, Tata Nano is all set to appeal the youngsters. Backed by a powerful communication strategy, brand Nano showcased its glory in the recent Brand Trust Report, India Study, 2013.
The annually study Brand Trust Report India is based on a primary research conducted across Indian cities based on Trust Research Advisory’s proprietary 61-attribute Trust Matrix, and research associations with the Indian Statistical Institute. It is a comprehensive report on the most trusted brands and has 3 million data points, targeting more than 2,505 consumer influencers, based on the primary syndicated data, collected from 16 cities, across India. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index.