Taking cues from Maruti Suzuki, Tata and Fiat plan to launch multiple brands under their Joint Venture. This move has been inspired from Suzuki’s strategy to launch Wagon-R and Alto in the same segment as Zen and hence giving people wider choices. Following suit, Palio will be seen competing with Indica and the soon-to-be-launched Grande Punto, just like Linea will hustle along with Indigo.