SKODA UK has won the brand’s prestigious Importer of the Year title for the second time in three years. The award was presented in Prague, in front of Brand Directors representing ŠKODA importers from all over the world.
Awards for second and third place went to Poland and Germany respectively. Poland also won the category for aftersales, the Czech Republic won the sales award, and Russia was named the best for customer treatment. But it was the main award everyone was most interested in, which was presented to Alasdair Stewart, Brand Director for ŠKODA UK, by Werner Eichhorn, ŠKODA Board Member for Sales and Marketing.
“I am delighted to collect this award on behalf of everyone at ŠKODA UK,” said Alasdair. “To win it again so soon after the first time, in 2011, is testament to the terrific work put in by everyone at our Milton Keynes headquarters and in the network.
“Our sales records in the UK keep tumbling, retailers are seeing more and more customers returning to them, and the brand’s image is being transformed by the new corporate identity and new models. This award underlines how much the factory values the brand’s growth and its retail network in the UK.”