Speaking from Geneva Motor Show, Mr. Ratan Tata brought reassurance to about 15000 workers involved with Jaguar and Land Rover when he said, “Our intention about jaguar land Rover is not to takeover the technology, not to outsource (production), but instead we are only interested in the brands and the cultures behind them. We plan to retain the image, touch and feel of these brands and not tinker with them in any way.”
Quoting Corus, Tetley Tea and Daewoo’s example, he continued, “These brands belong to Britain and they will continue to belong to Britain. Who owns them is immaterial as the brands belong to Britain and the west midlands.”