To facilitate its sales in the rural and semi-urban areas, Maruti-Suzuki has signed a pact with Shriram City Union Finance to provide car finance to people of the aforementioned areas at very cheap and competitive prices.
Maruti would concentrate on Maruti 800, Alto and Omni for the purpose of this finance-scheme. Shriram Group has set out Rs. 1000 crore for the purpose of financing Maruti cars.