You might have already seen a few Tata TV commercials with Lionel Messi in them, well, that’s because the Argentinian captain and Barcelona player signed a two-year deal with the Indian company, to be its new global ambassador for light vehicles. Currently, Tata Motors has rolled-out an association campaign, #madeofgreat, starring Messi.
Tata claims the campaign is built around the marque’s philosophy of “providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies.” Lionel Messi had this to say about the association with Tata. “I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”