Jaguar on Top Design Concept Award at Scottish Car of the Year 2012

C-X16 concept car from Jaguar

Bridge of Weir Leather Company congratulates Jaguar and its director of design, Ian Callum, on the award for the C-X16 two-seater concept.

Unveiled at the Frankfurt Motor Show in September 2011, the Jaguar C-X16 inspired the production F-Type model recently revealed in Paris.  To win the Scottish Car of the Year Design Concept Award, the C-X16 was chosen from a shortlist including sister company Land Rover and Range Rover concepts the DC100 and Evoque convertible, as well the EMERG-E from Infiniti and the Mazda Takeri.

Receiving the award, Ian Callum said: “It is great to be recognised for creativity, as well as for excellent, driveable cars.  With the C-X16 concept, we set out to move Jaguar’s award-winning design language on to the next generation, creating a car that is the very essence of future Jaguar performance.”

Ian Callum (left) and Dale Wallace

President of the Association of Scottish Motoring Writers, John Murdoch, said: “Motor show concept cars are often used more for gauging public reaction to new ideas than for making production decisions, and many never see the light of day.  However, our winner has received such global praise that it has paved the way for a production version in less than 12 months, and that is highly commendable, if not unheard of.”

Association secretary, Stephen Park added: “The Design Concept Award category is sponsored by Bridge of Weir, and four of the five front-runners feature the company’s fine Scottish Leather.  That is not a coincidence, it is evidence that some of the best leather in the automotive world comes from right here in Scotland.  I am also delighted to add my congratulations to Jaguar’s Scottish director of design Ian Callum for the striking C-X16 concept – a triumph both inside and out.”

Jaguar C-X16 concept interior

Presenting the award to Ian Callum, Bridge of Weir international sales manager, Dale Wallace, said: “It is an honour to present Jaguar with this award, only a year after congratulating the company for the ‘Most Iconic Car of the Past 50 Years’ for the E-Type at Scottish Car of the Year 2011.  The C-X16 has continued this iconic sporting Jaguar bloodline stretching back more than 75 years.  We are proud to have been a part of that journey.”

Association of Scottish Motoring Writers judges, of which there were 16 in 2012, also congratulated Jaguar for the innovations under the skin of the C-X16 concept, for innovative new hybrid technologies and the clean green performance possibilities of the very worthy award winner.

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