Major changes are being seen by automobile companies, where the companies are launching new models and the old models are being removed from the market. On the other hand, General Motors India is stop selling its cars in India this year. The company has said in the statement that after 31 December 2017, Chevrolet (the brand of General Motors in India) is discontinuing its sale. After this, nobody will be able to buy these cars after this year.
Company will continue to maintain its service network across key locations in India, to take care of all Chevrolet vehicles for maintenance and repair. GM will continue to honour Chevrolet vehicle warranty as well as Chevrolet’s Roadside Assistance and continue to provide spare parts. Customers can contact for any support for Chevrolet vehicles at nearest company authorised service centre or Customer Assistance Team at 1-800-3000-8080 or email firstname.lastname@example.org.
The company has said that it will focus only on exports of cars from India. Earlier in April, company had stopped production at its Halol plant in Gujarat. The company stopped production in its first plant under the efforts of integration its manufacturing operations in India. General Motors India has given a statement that, now its entire manufacturing operation will continue from another plant in Maharashtra Talegaon.
General Motors India has been taken this decision after reviewing the company’s performance around the world. The company is also stepping out of four international markets, including Russia, Europe, Africa. According to GM Executive Vice President and President of GM International, Stephen Jacob “Company did not achieved well as expected, also investment does not help to achieve leadership position and gain profits for the long term in the domestic market.
GM began its India journey in 1996, and in 2015 company said that it want to double its market share in India by 2020 to get about 3% or more. At the same time in financial year March 31, company market share fell below 1 percent, which was 1.17% earlier. This decline has registered when India car market grew 9%, demand more than 30 lakh vehicles. In 2016-17 company sales dropped by nearly 21% to 25,823 units, but at the same time exports grew 16% to 83,368 units.
This Daewoo Matiz platform based small car Spark was projected as a low-maintenance car. The car, however, failed to upstage more popular cars from rivals like the Alto and Hyundai’s Santro.
Chevrolet’s most popular car is Beat registered 238 units of sales in April 2017 but at the same time this figure was 555 units a year ago. Its sales have declined 57 percent on an annual basis.
Most of the Tavera is used in the Cab and tour services. Chevrolet Tavera sold 487 units in April 2017, compared to 871 units during the same month of year ago. There has been a decline of 44 percent.
The other vehicle like Captiva, Sail hatchback and Enjoy also did not well in the Indian car market to reach its goal.