Ford launches new 3.0L Endeavour

Tuesday saw the launch of new 3.0L 16 valves TDCi Ford Endeavour Thunder-plus. Scott McCormack, Ford India’s Vice-President, Marketing, said, “The new SUV delivers unmatched power, best-in-class torque, cleaner tailpipe emissions and excellent fuel efficiency. The result is a comfortable and premium 4 by 4 SUV ready to overcome the challenges of India’s demanding conditions.”

The new version of the SUV costs Rs. 17,32,000 and is going to compete against Hyundai Terracan, Chevrolet Tavera and Toyota Innova.Ford might also consider bringing the defence version of the car to India. Said Mr. McCormack, “We do have the military version of Endeavour in different countries and bringing it to India should not be an issue to us…Talks are going on”

Ford is also planning to enter the small car market in India. McCormack said that a new small car will be launched in India in the next 24 months. He also mentioned an investment of 500 million dollars in the Chennai plant for capacity expansion within two years time.

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