Apollo Tyres announced the introduction of its premium European brand “Vredestein” into India Market to cater to high-end cars and SUVs. Vredestein known for designer and high quality tyres, is entering India with tyre sizes of 15” to 20”, primarily catering to the luxury coupes, premium luxury sedans and SUVs, with speeds upto 240 to 300 kph (speed rating of ‘V’ to ‘Y’). According to company it would complement the existing product range from Apollo Tyres in the passenger vehicle tyres space.
The tyres being introduced currently, under the Vredestein brand, are Ultrac Sessanta, Ultrac SUV Sessanta, Ultrac Cento and Sportrac 5, all with the signature touch of renowned automobile designer, Giorgetto Giugiaro. Vredestein’s ongoing commitment to excellence has also been ratified by some of the renowned German, Austrian, Dutch and Swiss automotive and touring publications in the recent past, who gave high ratings to these tyres.
Apollo Vredestein tyres will be distributed through a hand-picked set of Business Partners in India, mostly in the tier I and tier II cities. These premium tyres would be sold through multi-branded outlets, including existing Apollo Zones. As a new entrant into India, Vredestein has a distinct advantage of access to the robust network of Apollo Tyres, its trained sales force and the promise of 24 hour service.