Mercedes-Benz India, the Indian subsidiary of the German luxury car manufacturer Mercedes-Benz has launched a digital campaign with the aim of creating a buzz in India around the upcoming A-Class luxury compact car to be introduced on May 30, 2013.
Named as the ‘Pulse of New Generation: the A-Class’, the campaign was launched on May 2, 2013 and is spread across all major social media spaces such as Facebook and Twitter as well as YouTube, Instagram and Pinterest.
As part of the campaign, the luxury carmaker has also launched an online contest around the launch of the new car model A-Class. The winners of the contest get a chance to own the A-Class luxury compact car for a complete year or a vacation in Ibiza.
According to Mr. Eberhard Kern Managing Director and CEO Mercedes-Benz India, the new A-Class reflects the changing global trends of compact luxury. He stated that the carmaker is confident that the Indian consumers would like the ‘New Mercedes-Benz design language’ of the A-Class car model.